

Business
Select to move between our Business programmes
You can only apply for one of our programmes.
Digital Graduate
Where digital innovation meets real-world impact.
Our Digital Graduate programme is designed to shape the next generation of talent who can thrive in a world that never stands still.
Over two years, you’ll rotate through three placements across digital trading, merchandising, experimentation, and product development. You’ll work at the intersection of business strategy, data analytics and technology — collaborating with marketing, propositions and trading teams to deliver change that millions of customers will see and feel.
This isn’t just about keeping up with digital. It’s about leading it. With strong support from leaders who champion early careers, you’ll develop the skills the future demands — before the market even knows it needs them.
Duration
2 years
Location
Osterley, London
Salary
£35,000
Structure
3 rotations (8 months each) across digital functions
Eligibility
Open to final-year students or recent graduates from any degree subject
Right to work
You’ll need to have the appropriate right to work in the UK or Ireland by the start date. Sky does not offer sponsorship for this programme.

What you’ll do
Across your three rotations, you’ll get hands-on experience in areas such as:
Applying a commercial lens to digital strategy, influence decisions with data, and collaborate with stakeholders.
Owning website content delivery, blending analysis and creativity to understand customer behaviour and brand priorities.
Testing and validate website changes, using analytics to quantify impact and refine ideas.
Exploring user experience and content design, using data-led insight, user testing and digital tooling.
What we’re looking for
We welcome graduates from all degree backgrounds. What matters most is your mindset.
- You’re analytical and curious, with a passion for solving problems.
- You’re a confident communicator, able to bring data to life.
- You enjoy collaborating and building relationships across teams.
- You’re insight-driven, asking smart questions and challenging assumptions.
- You’re open to experimenting, learning quickly and adapting as you go.
- You’re excited by digital transformation and want to shape what’s next.

What you’ll learn
By the end of the programme, you’ll be a rounded digital professional with skills that open doors across the industry. You’ll develop:

Analytical thinking
Turning data into insights and recommendations
Communication skills
Presenting ideas clearly and influencing decisions
Collaboration
Working with diverse teams across business areas
Curiosity and problem-solving
Asking questions, challenging assumptions, simplifying the complex

Experimentation mindeset
Testing, learning, and optimising to drive better results
What’s in it for you?
From the very start, you’ll be making a real impact while getting the support to grow. You’ll have:
By the end of the programme, you’ll be ready to step into a permanent role in digital. Past alumni have gone on to careers in trading, product management, digital strategy and more.

Business area call to action banner
Blogs
From fixing a customer’s broadband to creating the next big thing. Hear about what our people have to say, and how we’re making a bigger picture impact together.
Want to know more about how to apply?
Explore our FAQs and see what to expect from the application journey. You can also visit our Prep Hub for practice activities and tips to help you feel confident every step of the way.




