Job Description
We're looking for you to join our Retention Campaigns Team, limited to 12 months.
Tasks
- You'll develop and implement customer loyalty campaigns with the aim of preventing customer churn and increasing average revenue per user (ARPU) in Germany and Austria ¿ always ensuring that the measures are in line with the company's objectives
- You'll develop cross-channel communication measures and work closely with external agencies to design target group-specific messages and offers along the customer journey
- You'll also be responsible for developing and refining contact strategies and segmentation techniques to ensure a personalised and relevant approach
- You'll monitor campaign performance, analyse results and derive optimisation measures to continuously improve campaign effectiveness and achieve the desired results
- When analysing campaign performance and customer behaviour, you'll work with the data analysis team to make data-driven decisions and continuously optimise campaigns
- In addition, you'll gather insights from customer feedback and issues to make campaign adjustments and increase customer satisfaction
- You'll work closely with the data analysis and product team to continuously optimise campaigns based on customer data, feedback and product developments, ensuring a targeted, consistent and customer-centric approach
Requirements
- You've a degree in media management, business administration or economics and, ideally, some initial experience in CRM communication or a similar field
- You understand customer loyalty strategies for reducing customer churn and increasing ARPU and, ideally, have knowledge of direct marketing techniques
- In addition to your ability to define customer segments and adapt marketing measures accordingly, you're distinguished by your analytical, conceptual, communicative and presentation skills
- You describe yourself as proactive and your working style as independent
- You've already had initial experience in optimising customer journeys to improve the customer experience with tailor-made product offers
- You can demonstrate your ability to analyse campaign performance and customer behaviour data using tools such as Excel, and your interest in the television, sports and entertainment industries through practical experience
- Good MS Office skills, especially in PowerPoint, as well as fluent English and German (spoken and written) round off your profile
Benefits
At Sky, we'll give you our full support, so you'll be all set to achieve your best. Our range of rewards really are something special, here are just a few:
- Free Sky - watch all our content for free
- Hybrid working model (60/40)
- Flexible working hours with overtime compensation
- 30 days of vacation + Holiday Buy
- Subsidized Deutschland Ticket
- Brand new gym on site, Company Bike & EGYM Wellpass
- Corporate Benefits platform
Inclusion:
We're proud to be an equal opportunity employer.
It is important to us to provide a fair and equal workplace for everyone. We strongly believe that a culture of diversity allows us to grow together and encourages creativity and innovation. Therefore, we will consider all qualified applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.
Why wait?
Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you. We're also happy to accept your application in German.
To find out more about working with us, search #WirbeiSky or #LifeatSky on social media.
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