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Meet Gemma, Marketing Apprentice

"My favourite takeaway from my apprenticeship is the confidence it has given me."

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Gemma Collier

Marketing Apprentice, Osterley

Content and Creative | 21 March 2024 | 6 mins

I am a marketing apprentice, currently working in the Sky Cinema and Store team. I primarily work on Sky Store in the C&P team. My projects consist of email campaigns, such as the Lapsing and Freeloader trigger, which is sent to customers, offering them a percentage off their next buy-and-keep movie.

I also work across PPC by briefing assets and approving Ad Copy before they go live across multiple social media platforms.

What is it that you love most about your role?

I am very fortunate to be on such an exciting team at Sky, where I have had many opportunities to immerse myself in the corporate world of media. This has allowed me to work on exciting new film releases for Sky Store and attend some extraordinary events like the BASE Awards.

Describe a project or career highlight where you were able to make a difference.

At Sky, there are always opportunities to make a difference. At Christmas, my wider team (content products) came together to donate items to a local charity kitchen in Ealing, which a wonderful member of my team organised.

At Sky, we’re always challenging ourselves to deliver the next big thing. Describe what that’s like and why it’s exciting.

During my time at Sky, I immediately found the drive across teams to constantly develop, innovate and improve our services and products. I have even applied this to the email campaigns I have been working on recently, which we have been reviewing to maximise engagement and customer satisfaction.

How is Sky an inclusive place to work where you can be yourself?

As an apprentice, it can be daunting to enter such a large-scale company and feel like the youngest one there. However, I never felt judged or uncomfortable, and my team accepted me immediately. I always feel included in meetings, tasks, and socials, so it has been a positive environment in which I have improved weekly.

 Seeing the number of women in lead roles sharing their inspiring career paths has also been really empowering. Also, working in such a beautiful office with so much outdoor space & different places to work is refreshing, especially when you need a change of scenery or fancy trying something new!

What’s been your favourite takeaway from your experience as an Apprentice with us?

My favourite takeaway from my apprenticeship is the confidence it has given me. Despite being at such a massive company and fresh into the marketing world, I feel very valued and heard.

I have genuinely found comfort in being myself and sharing my ideas.

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