Media Effectiveness Lead
Location Osterley, London
Department Strategy and Business Intelligence
Contract Type Full time
Reference Number R0056333
Job Description
The Media Effectiveness team helps Sky make smarter marketing decisions by measuring the true impact of media and broader commercial drivers on business performance. Sitting within Consumer Strategy, we are at the heart of the business, working across all product areas to inform key decisions. Using advanced analytics and econometric modelling, we quantify what drives sales, optimise media investment, and shape campaign and strategic planning. We work closely with Marketing, Commercial and Finance teams to turn complex data into clear, actionable recommendations that maximise return on every pound invested.
What you’ll do
As a key member of our Media Effectiveness team, you’ll help to drive effectiveness and efficiency of Sky’s media planning through the delivery of econometric insights.
Use Media Effectiveness outputs such as Econometrics to support media planning maximising the return from our media investment.
Lead the Development of insight to support our Media and Marketing Strategy teams design, plan, phase our campaigns
Run the Annual & Quarterly Cross-Portfolio Optimisation process, to convert Econometrics insights into real-world decisions on budget allocations and changes in real time.
Work closely with stakeholders across the business to integrate findings seamlessly into business decision-making
Collaborate with wider consumer strategy colleagues to champion the reputation of the department across Sky
Lead the development of new techniques, tools and processes to improve the efficiency and scope of the team’s work, while staying ahead of industry trends
Support the delivery of our Brand Econometrics Programme
What you’ll bring
A passion for supporting complex and dynamic planning processes across a complex organisation
Experience working with Econometrics outputs to influence marketing strategy
Experience sizing, allocating and prioritising media investment decisions in a fast-paced commercial context
A passion for to converting observable data and insight into actionable recommendations
An understanding of media planning and marketing strategy
Self-motivated, an enthusiastic attitude and the adaptability to work in a fast paced and dynamic commercial context
Excellent written and oral communication skills - be an articulate, positive communicator, with experience of delivering results and recommendations to impact commercial decision making
Excellent organisational and time management skills: ability to multitask and prioritise workload
Benefits and perks
There's one thing people can't stop talking about when it comes to life at Sky: the perks. Here’s a taster:
Free Sky TV, including Sky Sports and Sky Cinema
Pension package with up to 9% employer contribution
Private healthcare with mental health support
Aviva Digital GP and dental insurance
Discounts on Sky products, including Sky Mobile, Sky Broadband, Sky Glass and Sky Protect
Sharesave and Tech schemes
A range of Sky VIP rewards and experiences
How you’ll work
We've adopted a hybrid working approach to give more flexibility on where and how we work. The hybrid working expectations for this role are 2-3 days in the office per week.
Your office base
Our Sky Group HQ. Equipped with state-of-the-art technology and workspaces, there’s plenty of space to see your big ideas come to life. Here you’ll find 13 subsidised restaurants and cafes. You can re-energise at our gym, catch the latest films at our cinema, get your car washed and even get pampered at our beauty salon.
Our Osterley Campus is just a 10-minute walk from Syon Lane train station, or you can get one of our free shuttle buses from Osterley, Gunnersbury and Ealing Broadway stations. Plus, there’s free onsite parking available for cars, motorbikes and bicycles.
Who we are
We’re Sky, a leading media and entertainment company who connect millions with entertainment, sports, news and arts through innovative products and services. Working with us means you’ll be bringing the joy of a better experience to more people, every day. All so we can do better and deliver better for our customers, colleagues and society.
We’re an equal opportunity employer and value diversity at our company. We're a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need as early as you can.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.
To be eligible for this role you are required to have the appropriate right to work in the UK. Please be aware Sky does not offer sponsorship for this position.
To find out more about working with us, search #LifeAtSky on social media.
Media Effectiveness Lead
Osterley, London
Life at Sky
There’s more to our work than work. We’ve built an inclusive culture where we can learn from each other and innovate together. There’s plenty of opportunities for you to explore what you’re passionate about.