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Business Strategy

Rubbing shoulders with leading marketers, media planners and strategy experts. Getting the whole country excited about a new show. Launching brand new products to the market. There’s only one place where you’ll see action like this in your career – and that’s Sky.

Business Strategy

Start date: 1st September 2025

£35,000 per annum| 2 years

About this programme

Rubbing shoulders with leading marketers, media planners and strategy experts. Getting the whole country excited about a new show. Launching brand new products to the market. There’s only one place where you’ll see action like this in your career – and that’s Sky.

Join our Business Strategy programme and spend two years taking on varied roles, rising to unique challenges and working on the kind of exciting projects you just don’t find anywhere else. All while discovering first-hand how we bring millions of people the entertainment they know and love.

And the best thing is you don’t have to specialise too soon. Want to learn how to manage a world-class brand? Explore the world of media, marketing or communications? Help define our five-year strategy. Develop real commercial expertise? With this programme, you can do any or all of them before deciding which area to focus on for your first permanent role.

What you’ll be doing

There are lots of different paths you could potentially go down, whether you’re more interested in pursuing a career in branding or marketing, or in the strategy and commercial side of our business. Whichever route you choose, you’ll do four wide-ranging rotations, potentially exposing you to everything from Marketing and Project Management to Strategy and Corporate Affairs.

During the first year, you’ll learn our foundation principles about how we work and how different departments operate. Graduates will receive two 6-month rotations in our consumer group. Here you will experience one creative role within our marketing and insight teams, and one numerical based role in our commercial and trading disciplines.

In your second year, you’ll experience two further rotations. At this stage you get to decide your pathway by opting for roles that are the best fit for you and your career aspirations. All of them will present challenges and opportunities you won’t find anywhere else.

Departments may include but not limited to: Marketing, Marketing Strategy, Insight and Analytics, Propositions, Trading, Commercial, Women in Sport, Corporate Affairs and Commercial Content Strategy.

Whichever path you choose, you’ll hit the ground running and get stuck into complex and challenging projects. You could be developing mobile sales plans. Leading key pieces of consumer research. Creating a marketing campaign for a brand-new show. The opportunities are endless.

The best part? You’ll get to work alongside lots of great and talented people. Develop some amazing business skills. And help shape where our multibillion-pound business goes next.

What we’re looking for

The one essential requirement is that you have an undergraduate degree (or are about to complete one). Our programme is designed to give you all the knowledge and experience you need. So, it doesn’t matter what your degree is in. We’re much more interested in the passion, drive and talent you’re able to bring to the team.

To be eligible for this role you are required to have the appropriate right to work in the UK by the start date of the programme. Please be aware Sky does not offer sponsorship for this programme.

Status

Applications for this programme have now closed. Register your interest below and we'll let you know when the 2026 graduate programme is open.

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Meet Aman

Director of Propositions

"Our Business Strategy graduates love the breadth of experience they get from the various rotations; everything from working on new product launches, delivering one of our marketing campaigns, to setting our commercial strategy. This sets our grads up really well to become future leaders of our business. You can expect all the support you need to be at your best. We want you to succeed."

What do students think about our digital assessments?

93%


of people found our assessment to be interesting and insightful to complete.

95%


said our assessment was user friendly and easy to complete.

92%


felt like they were able to answer authentically and to be themselves in the assessment.

93%


said the assessment provided them with greater insight into Sky.

Application tips

We know the application process can be daunting. Hear the top tips from our early careers team on how best to be prepared.

Prep Hub

Preparation is key. In this short video, Junior gives a whistle stop tour of the Preparation Hub and explains how it can help you with your application.
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Digital Assessment

Hear Phil's top tips for completing your Digital Assessment.
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Assessment Centre

Hear Rashida's top tips to put your best foot forward on Assessment Centre day.
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Contact

Got a question? Our early careers team are on hand to help.

View our brochure

Want all the information in one place? Take a look at our digital brochure.