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Digital Marketing

Get hands-on with real campaigns. As a Digital Marketing Apprentice, you’ll rotate across teams like TV Products, Broadband, and Digital. You’ll learn how we connect with millions of customers and build strategies that make an impact—while earning a Multi-Channel Marketer Level 3 qualification.

Digital Marketing

Start date: 7th September 2026

£27010 per annum | 2 years | Multi-Channel Marketer Level 3

About this programme

Create campaigns that connect. Spend your first year in one of our TV Products, Broadband, or Digital teams. In year two, rotate across two more departments to gain a broad view of Sky’s marketing world.

What you’ll be doing

  • Learn how we attract and retain customers
  • Explore marketing channels like social media, email, radio, and TV
  • Work with creative and media agencies to deliver campaigns
  • Monitor performance and keep projects on track
  • Build digital marketing strategies using display, video, and social ads
  • Help launch new offers and artwork on time and within budget
  • Collaborate across teams and drive results

The qualification

Delivered by QA, one of the UK’s leading providers of tech and digital apprenticeships. You’ll explore marketing principles, SEO, analytics, and even the basics of coding—plus hands-on experience with platforms like Google and Facebook Ads.

What we’re looking for

You’ll need:

  • Five GCSEs (grades 9–4 or A*–C), including English and Maths
  • A passion for marketing and a hunger to learn
  • To be aged 24 or under by September 2025
  • To have finished education and be ready for full-time work by September 2025
  • Not to have completed a qualification in marketing already
  • To have lived in the UK or Republic of Ireland for 3 years (unless exempt)

Skills that’ll help you shine:

  • Creative and curious
  • Great with people and a team player
  • A self-starter who thrives under pressure
  • Comfortable using Excel, PowerPoint, and digital tools

Eligibility criteria

To apply, you must:

  • Meet the apprenticeship funding rules (see Apprenticeship Funding Rules)
  • Have the right to work in the UK (Sky doesn’t offer sponsorship)
  • Be above statutory school-leaver age by September 2025
  • Not be in education during the apprenticeship
  • Not have a time-limited visa that expires during the programme

Apprenticeship eligibility criteria

Please note that the majority of these points are due to apprenticeship levy funding rules in England, which may be reviewed here for your reference: Apprenticeship Funding Rules You’ll need to meet Apprenticeship levy eligibility criteria

Right to Work

To be eligible for this role you are required to have the appropriate right to work in the UK by the start date of the programme. Please be aware Sky does not offer sponsorship for this programme.

Please read the above carefully before continuing with your application. If you have any questions about the eligibility criteria, please contact us at apprenticeships@sky.uk.

Status

Applications for this programme will open on Monday 10th November

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Meet Mollie

Marketing Executive

Can't recommend the apprenticeship enough, I loved it! Loved experiencing the day-to-day life of Sky and it's such an exciting place to work early in your career.

Application Journey

  • Prep hub

    This optional step will help you prepare for our application process - and you can access it before you’ve even applied.

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  • Application

    Time to submit your application on our system. We’ll be asking for your personal details, academic information and we'll also be checking your apprenticeship eligibility alongside the Apprenticeship Levy guidelines. That’s all there is to it.

    If we need to make adjustments to make you feel more comfortable at any stage, please let us know when you apply – we’ll be in touch to discuss.

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  • Digital Assessment

    Once your application is in, we’ll ask you to complete our immersive digital assessments. They’re mostly situational questions and will also include a video interview.

    We understand that you might want to utilise AI to support your preparation for taking the assessments – understanding Sky etc. But we ask that you complete the assessments themselves without the assistance of AI.

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  • Assessment centre

    For the final assessment stage, we’ll invite you to our bespoke virtual assessment centre. You’ll get the opportunity to impress us in person and get a feel for what it’s really like to work at Sky.

    The day could include an individual interview, group discussion or individual exercise. We’ll give you plenty of notice and let you know how best to prepare for the day.

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  • We’ll be in touch

    Once you’ve completed all the assessment steps, we’ll let you know when you can expect to hear back from us. Good luck!

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Prep hub

Application

Digital Assessment

Assessment centre

We’ll be in touch

What do students think about our digital assessments?

93%


of people found our assessment to be interesting and insightful to complete.

95%


said our assessment was user friendly and easy to complete.

92%


felt like they were able to answer authentically and to be themselves in the assessment.

93%


said the assessment provided them with greater insight into Sky.

Preparation is key. In this short video, Junior gives a whistle stop tour of the Preparation Hub and explains how it can help you with your application.

Application Tips

We want you to nail your application just as much as you do. That means that we want to give you as much support as you need. Have a look at these top tips from our early talent team to help keep you at ease. 

Prep Hub

Preparation is key. In this short video, Junior gives a whistle stop tour of the Preparation Hub and explains how it can help you with your application.

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Digital Assessment

Hear Phil's top tips for completing yoru Digital Assessment.

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Assessment Centre

Hear Rashida's top tips to put your best foor forward on Assessment Centre day.

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Hear from a Marketing Apprentice

  • Smiling woman with curly hair posing indoors near a blue-lit wall.

    Samantha Connelly

    Marketing Apprentice

    One part of Sky that has really made me feel like I can be myself is the number of networks that we have here at Sky. It's made meet so many new people, get involved in so many interesting things across the business, and it's something that really has helped me with my networking and people skills.

Need help?

Check out our FAQ page for answers to common questions.

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Digital Marketing Apprenticeship at Sky Early Careers