Maryam gives us a rundown on what it's like to be a Lead Analyst

The people behind sky posted on 14 May

"Every small data analysis I do helps to make strategic decisions and therefore generate higher revenue for the company"

Sky Careers

Name:  Maryam Paling


Job title: Lead analyst


What area of Sky do you work in?  I work in Insight and Decision Science.


What’s your career journey been like up until now?  When I first joined NOW TV, I was happily surprised by the flat structure. No matter what your title is, your suggestions and recommendations will be heard and considered whenever relevant. I was lucky to work in the insights team as the insights I generate have a significant impact on the strategic decisions of the company, which is highly motivating. In addition to that, you feel that you’re constantly learning new soft and technical skills, which keeps you alert and challenged all the time. It’s also a culture that recognises performance, as I’ve been promoted within 2 years. I’m now working as a Lead analyst in the Insight and Decision Science department.


What does a typical day working here look like for you? I’m usually working on a varied list of projects that will help the strategy and marketing team improve its performance and generate higher revenues. In a typical project, I would first plan the different steps needed to complete the project and share them with my manager. I then find out which data and tools would be best to complete the project and use them to generate insights. Finally, I summarise my results and generate recommendations which I present to stakeholders within the firm. It’s always great seeing how excited the stakeholders are with my new findings!


If you’ve been here over one year, how have you made a difference in your role? I try to make an impact in my role on a day to day basis, for example I’ve built a model that allows to forecast the volume of customers who are going to contact us on an hourly basis. This allows the department to understand how many agents they need to hire at our contact centres, which saves considerable cost and improves customer experience.


What’s been your proudest moment since working here? Each quarter, NOW TV employees nominate a few of their colleagues that they would like to thank. My proudest moment was when I was nominated by all the leadership team of my department and was able to win the final prize (NOWBel)! I got nominated and won the prize while I was on holidays in Japan, so that was a very happy surprise to come back to!


What’s the most enjoyable thing about your job? Seeing the impact my data analysis has on the business. Every small data analysis I do helps to make strategic decisions and therefore generate higher revenue for the company. Knowing that I have such an impact is highly motivating and empowering.


Describe your work/life balance? My manager is very flexible and allows work from home often, which makes a great difference for me. I usually work around 45 hours per week. Apart from the flexibility to work from home, our campus is amazing, it makes any day enjoyable! There’s a lot of green space to rest during the day, you can go to the gym/hairdresser/dry-cleaner/post room/ cinema/Waitrose on campus during work hours and have lunch in top restaurants all around the campus.


What advice would you give to others trying to develop their career? Try to learn at least one new thing every day. There’s so many new methods and tools in analytics and it’s very exciting to understand them and implement them to solve real life business issues that can have a large impact in the business. If you feel you are stagnating and not learning any more, it means you’re doing something wrong, there is always something else to learn. It doesn’t have to be technical skills only, it could be soft skills as well such as influencing and convincing others with your point of view. I’d also say don’t get stuck in the details, in analytics people can be very technical and forget about the overall picture and the purpose of the analysis. It’s very important to stay connected to what else is happening in the business, it will help you come up with new ideas and perform better in your role.


An interesting fact/something no one else knows about you?  Every 4 months or so I travel to a new country. I love discovering new cultures, it helps you understand the small place you occupy in this word and makes you more modest. You start realising that what is meant by normal for you is not what another country considers normal, and that’s ok, it just means there’s never one truth or one norm that we should all follow/respect. Variety is the spice of life!