Evangelos shares all the things he loves about his role with us...
"I love seeing my work reaching the market and the customers within weeks if not days from when I worked on it"
Name: Evangelos Taliadoros
Job title: Senior Manager, Sky Mobile
What area of Sky do you work in? I lead all the commercial and trading insight projects for Sky Mobile.
What’s your career journey been like up until now? I started my career as a consultant. After a year and a half I joined British Airways, forecasting and optimising passenger revenue with analytics in the Operational Research and Commercial teams. I then worked in British Airways’ parent company, International Airlines Group. As a Strategy Analyst I worked in some high profile projects such as the acquisition of airlines (bmi, Vueling) and optimising Group airlines’ performance.
I joined here 3.5 years ago working on a variety of analytical projects such as measuring total viewing across platforms – e.g. traditional TV sets and Sky Go – and viewing methods – e.g. live, recorded, on-demand –; or conceiving better ways to reach out to our customers. The last 1.5 years I’ve been focusing on Sky Mobile, supporting the business before, during and after the launch. I’ve also been given early on opportunities to broaden my skills including managing a team of analysts and later on to lead a specific area / product.
So I would say my career has been varied across industries, products, functions and scope! Always up for a challenge, learning and developing more!
What does a typical day working here look like for you? It varies a lot. Normally I’ll start my day looking at trading performance figures and thinking of opportunities to support the business objectives for Sky Mobile. I’ll typically have several interactions with my team in the course of the day: scoping new work; helping them to deliver their analysis – often taking on some of it myself! –; listening to their thoughts and ideas. I’ll also have several meetings with my colleagues in Commercial Planning, Marketing and Propositions, including presenting insights and discussing what we can do better and plan ahead. I’ll also find time to read and reply to emails and do some admin work including interviewing candidates for my own or sister teams, think of how I give my team opportunities to demonstrate and develop their skills, etc. I’ll normally finish my day by thinking of priorities for the days ahead and what did I learn today and what I can do better tomorrow.
If you’ve been here over one year, how have you made a difference in your role? The culture and behaviours here allow people to be creative and challenge ways for doing business. Prior to launching handsets in March 2017, I reflected on my experience and background with data and thought of an innovative way to utilise the rich data to share with our customers relevant marketing messages for handsets that they want. Whilst this was not specifically requested by the business, I pitched the idea to a group of senior internal colleagues and they sponsored me to develop and test it. Having proved highly popular and predictive, since the launch of handsets the capability is used by and is the foundation of all marketing campaigns for Sky Mobile.
What’s been your proudest moment since working here? The day Sky Mobile launched and all the mainstream media, press and investors quoting and broadcasting prominently headline insights that I produced!
What’s the most enjoyable thing about your job? Difficult to choose from a few things I enjoy a lot … Shortlist includes: seeing my work reaching the market and the customers within weeks if not days from when I worked on it; working with bright people across our teams; and working in a fantastic environment and building like Sky Central (and enjoying a free ice-cream on sunny and warm days or an early screening of the new season of Westworld and latest blockbuster films in the high tech Sky Cinema on-site)!
Describe your work/life balance? It is a fantastic company to manage your life whilst also pursuing your career aspirations. I am very passionate about everything I do and my managers helped me to learn how to leave work behind when I go home at the end of the day or week. I also developed a number of routines to help me achieve that; like planning for the day and wrapping up my thoughts whilst commuting. Flexible working is also supported here: my managers encouraged me to work remotely from home when my little nephew was due so that I wouldn’t miss out from this special family moment given that I live far away from them. Similarly, I take advantage of quiet(er) and sunnier days and leave work earlier to spend more time with my partner.
What advice would you give to others trying to develop their career? Don’t be afraid to challenge and be challenged. Choose the right mentors for you, listen to the advice of line managers that care about your development and take on any opportunities to explore passion areas or even something completely new. Similarly, listen to ‘critical voices’ from people near you but don’t let anyone tell you what to do and what not to do. Explore your passions and what makes you happy and don’t be afraid to change anything that doesn’t motivate you or get you up in the morning.
An interesting fact/something no one else knows about you? I’m really passionate about travelling and exploring new cities and countries. Whilst most of the 350 flights and 1100 flying hours were visits to family and friends in Cyprus and Greece, I’ve already visited 30 countries and have an ever growing wish-list!