Aidan in our IDS team wasn't looking for a new job, then he spoke to our Recruitment team...
What does a Lead Analyst do in our Insight and Decision Science team?
Name: Aidan Turnbull
Job title: Lead Analyst
What area of Sky do you work in? Insight and Decision Science
What’s your career journey been like up until now? To be honest, my career’s been a journey of taking opportunities that presented themselves, rather than being a grand design. Following university I didn’t have a clear path in mind, and instead applied (via recruiters) for jobs that sounded interesting. That took me to a part of Experian based in Notting Hill where I spent four years learning the world of B2B data analysis and consultancy. In the summer of 2015 the internal recruitment team here approached me with a potential role here, and I was excited for the new challenge of completely different data in a more dynamic environment!
What does a typical day working here look like for you? At the moment there’s a variety of things going on. Within my current team, although my primary focus is on Sky Mobile projects, I’m also flexing my time to support Broadband pieces now and then, as demand dictates. There’s also a mixture between supporting shorter-term pieces (such as a recent joint offer of iPhone SE for £10pm when re-contracting TV), and longer-term strategic work such as modelling the residual values of handsets on Swap24 contracts, or reproducing a handset segmentation to identify headroom and likely targets for particular devices (i.e. Apple vs. Samsung; high-end vs. low-end). In my new role as Lead Analyst I’m also beginning to ‘oversee’ an Analyst on some pieces which I see as a good opportunity to build on my delegation and – ultimately – management skills.
If you’ve been here over one year, how have you made a difference in your role? For most of my first two years at Sky, I was the main point of contact for Broadband and Talk-specific analytics, and hence developed good relationships with many of the key stakeholders involved in that area. That allowed me to support the Broadband business in projects affecting its propositions and trading strategy – for example evaluating the performance of a Fibre Lite trial that we ran; providing insight on post-interaction churn of BB customers which fed into discussions about the ‘Future Assurance View’ which helps agents solve customers’ problems quicker; and more recently delivering insight for Sky Mobile on the Swap proposition and the outlook for device values at the time of customers’ Swap. I’d like to think the insight I’ve provided over my time here has made a difference to the conversations the decision makers have had, and ultimately contributed to the shape of the action they take.
What’s been your proudest moment since working here? I think probably my proudest moment to date was being recognised with a STAR award for my part in the Broadband retention team. The award was just the culmination of the great teamwork and positive attitude that had enabled us to deliver strong results. It’s a source of pride for me that my work played a strong contributory part towards delivering real change and real results for the business.
What’s the most enjoyable thing about your job? The occasions when I’m able to share actionable insights with business stakeholders that help our business to trade better and deliver better results both for us and our customers. I enjoy that my role – despite not being customer-facing – does help to deliver benefits for the people who use our products and services. I’m particularly enjoying being involved in producing insight on Sky Mobile – which as a young and disruptive member of the mobile market is doing things that no other provider has so far.
Describe your work/life balance? I’ve found the work/life balance here to be really great. In the teams I’ve worked in, I’ve never felt pressure to work late or over the weekend. I’d like to think this is by design rather than by accident. The company recognises that better results are achieved by keeping people happy and not overworking them. J
What advice would you give to others trying to develop their career? Do take any opportunity that presents itself – and go looking for an opportunity if not! It’s well worth signing up to any training sessions that could be of use to you in your present role, or even in the next step up you may be looking to take. Use your network as well – I’ve built mentor-style relationships with one or two more senior colleagues, and I’m excited to reap the benefits that can be gained from someone being kind enough to share their experience and tips.
An interesting fact/something no one else knows about you? About 5 years ago, I travelled to every station on the London Underground network (270 of them) in a single day to raise money for a children’s charity I support.
I also appeared on Countdown in my final year of University, although having lost to that year’s series champion my dreams of taking home the teapot were crushed…