Karina shares her first impressions of working here...

The people behind sky posted on 4 Apr

Karina shares her first impressions of working here...

Sky Careers

 Name: Karina

Job Title: Insight Analyst

How long have you been working for Sky IDS team? Almost 3 months

What area do you work in? Analytics/Insights team for customer retention and CVM.

How does your role deliver value? So far, I’ve mostly worked in developing insights for debt management. So, how to identify trends and the root-causes of our customers getting into debt, then propose relevant mitigation actions. The work we’re doing helps us find the relevant customer segments, understand who they are, why they are doing it and come up with recommendations for further action at the back of it. The goal is to drive reactivation rates and consequently value for the business.

What were your first few days like @ Sky IDS? Hectic but exciting! I came from a small consultancy company (around 30 people) so joining such a big company was definitely a much different experience and I felt incredibly lucky being a part of it! In my first few days, I talked to a lot of people about the work they do and how everything fits into a bigger picture which was like solving a puzzle… I’m still figuring it out. I think it’s really important to get to know as many people as possible and not skip this part in the very beginning, which we usually tend to do by limiting ourselves just to our team. It is also a perfect opportunity to ask as many questions as you want.

What do you enjoy most / did not expect? I think the most impressive and enjoyable thing to me is how meaningful/ actionable the work has been. Only a few months into my role, I’ve already seen some of our analysis translate into real campaigns and real actions. It’s amazing to see that work come to life and proves just how much we can leverage the data to make better, strongly substantiated business decisions.