Our Analyst Eunice has just got back from maternity leave, find out what 2019 has in store for her
"My attention to detail and problem-solving skills have been key at times where there has been issues or when processes have failed."
Name: Eunice Demetrius
Job title: Analyst
What area of Sky do you work in? Media Effectiveness for Advanced Advertising, Sky Media
What’s your career journey been like up until now? My first role was as a graphic designer and marketeer for a street furniture company. When they adopted a new database platform I became the go-to for any problems and I began to dabble in logic. It opened my eyes to a career in data and I taught myself basic SQL to get a role as an analyst at a charity. Then I was approached and the opportunity was too good to miss!
My first role here was a secondment to News UK where I worked on marketing campaigns for The Sun and The Times. After that I joined the AdSmart team utilising my campaigning experience on custom AdSmart campaigns. It’s really exciting working on such innovative propositions and our remit is constantly expanding to other areas.
What does a typical day working here look like for you? A typical day is a mixture of BAU and project work. BAU work includes tasks like designing custom AdSmart campaigns, speaking to clients about their dataset for modelling and presenting the results of an evaluation to the AdSmart sales team.
I am also working on projects to drive efficiencies in our team by automating more operational processes and outputs. My involvement ranges from building requirements and supporting the build to UAT and putting guidelines together. I’m currently working on improvements to our Customer Data Upload Tool, our request management platform, and Sky Analytics; an online tool where the sales team and clients can plan campaigns and obtain post-campaign reporting. Success is our stakeholders being able to self-serve information they need quickly and easily, and our team having more time to add value through insight.
If you’ve been here over one year, how have you made a difference in your role? My attention to detail and problem-solving skills have been key at times where there have been issues or when processes have failed. I am often able to identify why the issue has happened and by building good relationships with external teams, we are able to get the issue resolved. In addition, we’ve implemented processes and checks to ensure the same issues do not occur again.
What’s been your proudest moment since working here? It’s hard to pick one thing, I’m all about the small wins! Things like improvements we’ve made to the custom attribute process and implementing high-profile campaigns at short notice have been really rewarding.
What’s the most enjoyable thing about your job? I enjoy the variety of work; working with many different clients and projects. I love working with such a great team where everyone is friendly, helpful and has different skills and experience to bring to whatever we are working on.
Describe your work/life balance? I have recently returned from maternity leave, so I can’t afford to not have a work/life balance! I needed to reduce my hours so I could pick up my little one from nursery. My manager has been really flexible which has made coming back to work a lot easier. I spend half my time working from home and the other half in the office. As long as the work gets done, there isn’t too much focus on where you are or starting bang on 9am, which is really refreshing.
What advice would you give to others trying to develop their career? Play to your strengths. I attended the Growing your Strengths course here a few years ago which helped me understand what I am naturally good at. Harnessing those in your day-to-day role really makes a difference. Also, be curious!
An interesting fact/something no one else knows about you? After my degree I did a placement designing toys for Marks & Spencer.