Lisette breaks down what it means to be a controller:
"Find out what makes you happy, then apply that to a business that you can be passionate about."
Name: Lisette Preston-Barnes
Job title: Advertiser Partnership Controller
What area of Sky do you work in? Client Strategy Team
What does a typical day working here look like for you? No day is typical, but my day ranges from meeting with clients to working internally across departments and business units here, as well as with senior team leaders within the business. There is a lot of ingenuity and creativity involved, depending on client needs.
What’s the most enjoyable thing about your job? Besides the variety and creative aspects of the role, I really enjoy the direct client contact and rapport, as well as working with the intelligent diverse group of individuals here. Not to mention my immediate team which I find so dynamic, fun and inspiring.
So, you’ve recently been promoted, tell us a little about your previous role and what’s changed? In my previous role, I was covering a fellow team member on the Client Strategy team who was on maternity leave, primarily focusing on the financial, insurance and energy sectors. In my new role, I’ll be dedicating time to unexploited business sectors and developing rapport with clients previously not actively managed by this team. I’ll also be working more closely with our Commercial and Trading teams to maximise our vendor/advertiser relationships alongside Sky’s B2B and B2C initiatives.
What are you most looking forward to in your new role? Aside from learning something new and exciting almost every day in this role, I’m really looking forward to developing alongside my team not only a more strategic go-to-market approach for the various business sectors we work with, but also being the team lead in formulating a more joined up client/vendor working model to help leverage incremental revenues across various Sky business units.
What’s been your proudest moment since working here? I was invited by the Head of AdSmart to write and present a white-paper on U.S. Addressability that was well-received by the sales group and subsequently which he shared with senior leaders within Sky Media. My second (and more recent) proudest moment was after analysing where there is additional opportunity for growth within our client strategy team, and putting some thought into developing a business case for additional resource to drive that growth, our team Director asked if he could share some of my material with his senior leader.
Describe your work/life balance? Always a work in progress...I make it a point to visit some place new and see a theatre or musical performance at least once a month. On the weekends because we live in the New Forest, I go for a bike ride with my husband (weather permitting, of course). My goal is to get back to running on a more regular basis during the work week once my injured knee heels.
What advice would you give to others trying to develop their career? Find out what makes you happy, then apply that to a business that you can be passionate about. Look to people who are really successful in whatever it is you think you want to do, and take note of their traits and behaviours so you can begin to develop those. If possible, get them to mentor you!
An interesting fact/something no one else knows about you? I suspect some would know this about me already, but studying wine has been a passion of mine for well over 10 years now. I have a sommelier certification with the Court of Master Sommeliers and have reached diploma level in my wine studies with the Wine & Spirits Education Trust. In fact, before taking a contract here, I was offered the sommelier position with the top property of a luxury hotel group, but turned it down when I was given the opportunity to work at here.