From Financial Accountant to Leads Analyst, read about how Rupa did it here
"My managers are great role models – incredibly approachable and leading by example."
Name: Rupa Jones
Job title: Lead Analyst
What area of Sky do you work in? Media Effectiveness Team for Advanced Advertising
What’s your career journey been like up until now? I started off as a Financial Accountant and found an interest in Analytics. I was very excited with what I could do with data and help the business make better decisions. It used all my key skills such and planning, coding and looking for insights and in more recent years, focusing on best ways to deliver the key messages for non-analytical users to easily digest.
I have worked for various companies, such as Volvo, where I was responsible for their business lease quoting tool, working in the UK, Netherlands and Belgium. I then moved to Christies, where I maintained an online client lot matching preferences framework, delivering various key projects for the auction house such as campaign reviews, competitor analysis and monitored client behaviour and sales volume through social media analysis. This is where my love of infographics started. Then my journey here began.
I started with Sky IQ which became Insight & Decision Science as a Lead analyst, focusing on Acquisition and Churn analysis for Sky Business. Then I had a stint working for AdSmart, which was a great introduction to how we can be smarter as a business. Thereafter I worked in the Content team, which gave me an opportunity to appreciate what people watched and the pleasure of analysing viewing behaviour. I then went off on maternity leave and when I returned I was really fortunate to find the great role that I am in now!
Every time I moved teams, I gain so much more knowledge and the people here are great to work with, which has made my experience here so enjoyable.
What does a typical day working here look like for you? No day is the same. New day, new challenges and ultimately helping and working with new people. At the start of the week I speak to the Management team and Analysts to discuss the deliverables for the week ahead and allocate accordingly. Then I am available to the whole team for any mentoring needed to deliver their work. From understanding the briefs sent from the Sales team, thinking about the best approach analytically or generating insights and infographics to highlight the value we have added. Currently I am focused on reviewing our workstack scheduling process and ways to automate and improve.
If you’ve been here over one year, how have you made a difference in your role? I have learnt lots from various departments over the years, which has built my understanding of the business and also meant that I have been able to share and teach others. I like to think I have a strong role in the end deliverable – adding the finesse to a project – as an analyst I am able to mine data and create insights, but I take pride mostly in the way I deliver and believe it makes a difference in my role. I like to share new ideas of presenting outputs to others so that as a team we can be the best we can be.
What’s been your proudest moment since working here? One of my proudest moments was when I pulled together a Tableau conference in the Sky cinema, sponsored by Tableau, when I could see that we worked in silos within the business and it would be better if we shared and learnt together. I brought together senior representatives to become Key notes speakers from various business areas here – including NOW TV, Sky Business and Insight and Decision Science. It was a sell out and I felt really empowered as it was an idea I saw come to life outside of my usual business activities.
What’s the most enjoyable thing about your job? I cannot speak highly enough about working for the Media Effectiveness Team for Advanced Advertising within Sky Media. I am in a very privileged position to be working with very smart, helpful people. I get a lot of satisfaction developing people as I really enjoy supporting and helping others in the team. Planning and presentation has always been important to me and I love finding new ways to deliver information in a smart way and to a high standard. We are empowered to look for the best tools and learn new methods to deliver great work elegantly. My managers are great role models – incredibly approachable and leading by example. I cannot speak highly enough about the team I work for. Work doesn’t feel like work but a place I can thrive in and contribute towards our team goals.
Describe your work/life balance? As a new mother my priority in life has shifted to get the balance right. The opportunity to work part time gives me the luxury of being the best I can be for my family whilst thriving in a professional role at work to enjoy the career challenges. The flexibility of working from home and across various offices is fantastic – we are very lucky. And it is because of such support, flexibility and being valued that I want to work my hardest to deliver the best for the company and my team.
What advice would you give to others trying to develop their career? I have had the pleasure of mentoring in my role and my best advice is that I would strongly encourage speaking up. Say what you would like to do even if it does not seem possible. By even mentioning it, the business can make it happen. We have so many roles so there is never a reason to leave. So even if it is currently not available, you could be considered in the future and in the meantime you can improve your skills to become ready for such opportunities.
An interesting fact/something no one else knows about you? An interesting fact – hmmmm well not sure if interesting – probably more embarrassing guilty pleasure …I am a little bit of a Columbo fan and before my little one was born I think I was averaging at least one episode per day!