Meet Alex, Finance Analyst
‘I really enjoy the forward-looking aspect of my role.’

Alex Liu
Finance Analyst
Broadband Commercial Finance Team
My name is Alex and I’m a Finance Analyst within the Commercial Finance team. I partner the Broadband Propositions team who look after all the exciting new products and propositions that we launch within the Broadband business.
My role is to support with the business case development for future product launches and offerings through financial modelling and participating in commercial discussions with our partners. Our aim is to provide the financial insight and clarity for our partners to enable effective and collaborative decision making. I also manage the Broadband business’ Capex budget, ensuring our investments are being spent efficiently and effectively.
An exciting project I’ve worked on recently has been to assess the impact of some proposed improvements to one of the service guarantees we offer to customers. I worked with our partners to develop the business case for the changes and presented the findings to senior management. It was rewarding to be able to directly influence future strategy through business cases like this.
I really enjoy the forward-looking aspect of my role and the fact that we must always be responsive to the ever-changing market environment. It requires a lot of innovative thinking and I’m always operating with customer in mind. Building trusted relationships with our partners and having your voice heard in commercial discussions is also really rewarding.