George’s journey so far as a Finance Analyst
‘My role is awesome and I’ve learnt a lot.’

George Ellwood
Finance Analyst
Sky Business Commercial Finance Team
My name is George and I’m a Finance Analyst within the Commercial Finance team. I partner the Business Comms team, which includes our newly launched Sky Connect; a business targeting the comms needs of the 1.9m SME market. Being able to operate in a start-up environment, with Sky’s wider backing, is a unique opportunity that I feel lucky to have been a part of.
Sitting at the core of the business, we advise our colleagues across marketing, sales, product, technology and operations on how best to hit their strategic objectives. We are the truth behind the numbers and an important voice in any commercial discussion.
My day to day is incredibly varied, ranging from adhoc commercial analysis to supporting supplier & customer deal negotiations to modelling various “what if” scenarios.
An exciting piece I was involved with recently was analysing the level of discounting across our Public WiFi base given away as a result of lucrative TV contracts, which I subsequently presented to our managing director. This level of exposure is commonplace, with regular opportunities to present to senior management.
Overall, my role is awesome and I’ve learnt a lot, I am consistently challenged and work with some very smart and interesting people.