Daniel loves how we use our data, find out what he does here
‘I’ve been very proud to be able to be on a team that is pivotal to how the business uses data’

Daniel Edwards
Job title
Lead Data Scientist
What area of Sky do you work in?
Data Technology and Analytics, Decisioning
What’s your career journey been like up until now?
Since leaving university with a Mathematics degree I have spent my career in data analysis and predictive modelling. The application of data science has been a constant in my work within diverse industries from the design of wind turbines to sports betting and now to Sky.
What does a typical day working here look like for you?
A lot of my time is spent collaborating with colleagues from around the business. I work with stakeholders to ensure that the analysis and modelling that we do is aligned with the wider business goals. I also work with fellow developers and data scientists to ensure that we are getting the most out of our data. My remaining time is mostly spent working with data and attempting to find solutions to problems that are important to the business.
What’s been your proudest moment since working here?
I’ve been very proud to be able to be on a team that is pivotal to how the business uses data, now and in the future and contribute to their successes.
What’s the most enjoyable thing about your job?
The scale of Sky as an organisation is such that the number of places that data science can make an impact is huge. It is exciting to think about the possibilities and then set about realising them.
Describe your work/life balance?
I have two young children so it’s quite hectic, but fun! Luckily Sky is very supportive in this regard.
What advice would you give to others trying to develop their career?
Think about what you want your job to be and be brave in taking opportunities that can get you there. This might be discussing future prospects with your manager or moving into a different role, but only you can drive the change.
An interesting fact/something no one else knows about you?
As a child I was once on TV in a schools documentary pointing at a roundabout on a map