NOW TV is full of surprises
‘We make sure NOW TV works the way you’d expect and that if you want to buy something, its super simple.’

What does your team do within the department?
- Merchandising team: We look after NOWTV.com and make sure it showcases our best content and offers.
- Capabilities: We make sure NOW TV works the way you’d expect and that if you want to buy something, its super simple.
- Conversion Rate Optimisation: We facilitate testing on the Nowtv.com website to ease the process of purchasing; providing data and insights to the business to drive net growth and value.
- Design team: Create engaging UX to give customers the best possible journey while also designing all our site and offer assets.
What’s been your team’s biggest achievement or proudest moment?
- We launched a Black Friday offer across the site which looked amazing and out-performed all expectations and targets. We worked so hard on it and it was a real team effort. It was amazing to see it do so well.
- Launching brand new sales capability on the ROI website; and making sure it performs to the maximum potential.
- Working on multiple project deadlines together as a team-we managed to deliver hayu launch across the site along with Start of Season for Sports. It was a great achievement for the team as it all ran smoothly across the site.
Meet the team:
Name: Rachel
Job Title: Merchandising Manager
- I manage the content and merchandising of NOWTV.com and create the vision for the future of merchandising our site.
- We are all super ambitious and hard-working, but always find time for a laugh and a joke. The best thing about working for Sky for me is the flexible working and amazing campus.
Name: Ieva Fedaraviciute
Job Title: Optimisation Executive
- I work with eCommerce and various other teams across Now TV to optimise customer journeys for Nowtv.com; which includes building AB/ MVT tests and reporting on the results.
- You couldn’t ask for a better team to work with! You get to work with very talented people, and have a great time. We are also based in a beautiful campus, which has everything you need: subsidised canteen (you’ll become a coffee addict), parks, high spec gym, Amazon lockers and even a beauty salon.
Name: Nick Brownridge
Job Title: Senior Optimisation Manager
- I run the testing programme on the website; looking at data, deciding what we should test and reporting any useful results back to the business to help up get more and more customers.
- Being part of a huge successful brand is something to be proud of. The working environment is great with loads of open space, onsite gym and great breakfast from the canteen.
Name: Phil Masaba
User Experience Design Consultant (UxD)
- I work with product owners on product design of propositions, producing UX and UI artefacts.
- Opportunity to learn about TV and Media and further your experiences
Name: Shivani Gandhi
Merchandising Executive
- I manage the day to day of the site and ensure everything we are merchandising is up to date and customers have the best experience when landing on the prospect site.
- I enjoy working with a motivated team who are excited about the growth of NOW TV. We work hard but we also have a great time doing our jobs.
posted on 21 Sep