Want to work in the Digital Commerce Labs? Rahim tells us what it’s like:
‘Since joining the team, we’ve managed to bring several campaigns in-house, saving the business money.’
What’s your career journey been like up until now?
I’ve been working in the Programmatic landscape for 3 years now, beginning my trade at an agency before moving here in April 2017. Since joining the team, we’ve managed to bring several campaigns in-house, saving the business money.
What does a typical day working here look like for you?
Most days I begin checking the status of the campaigns we’re executing; are they spending as intended? Are there any issues? How can we make performance better? I then liaise with the various marketing managers to understand offer laydowns and potential tests we can run, suggesting KPIs were applicable. Of late, I’ve been working on bigger projects like attribution as well as our reporting capabilities in order to drive greater efficiencies in our media buying.
If you’ve been here over one year, how have you made a difference in your role?
The last 16 months have been a real rollercoaster. So much changes over a short space of time so it’s really important to be agile and flexible in your approach to dealing with tasks. I’ve helped the team in planning our programmatic activity and making sure we’re at the forefront of anything innovate within the space.
What’s been your proudest moment since working here?
One of our competitors had some negative news within the press and we managed to make sure Sky ads were on those news articles in just a matter of hours. It all stemmed from our good relationships with these publishers in order to turn something like this around so quickly.
What’s the most enjoyable thing about your job?
I’m a people person at heart and over the last year, I’ve on-boarded several third party vendors onto our plans. I’m their first point of contact and building those relationships is something I really enjoy. Don’t get me wrong though, it’s still really tough managing their expectations especially when they want you to spend more money with them but the pros out-weight the cons.
Describe your work/life balance?
It’s pretty great. I’m usually out by 5:30 and work at our agency’s offices on a Wednesday so it breaks up the week quite nicely. The team are also pretty social; there’s a quarterly offsite as well as drinks whenever the weather is good.
What advice would you give to others trying to develop their career?
Be a sponge! Speak to as many people within your respective role and absorb their experiences as insight into what you want to do and run with it. Don’t be afraid to fail and learn from your mistakes; it’ll take you far in the long run. No-one hands anything to you on a plate so know your worth.