We’re always looking for that game-changing idea. The one that will keep us at the forefront of our industry. We use our considerable consumer understanding to profile and predict how customers will behave. So we pinpoint which products new customers will love, improve our customer retention and through that make our marketing even more targeted. What’s more, we increase the share of the market for Sky and a host of other high-profile clients who come to us at Insight and Decision Science for expert guidance.
Analytics and Customer Insight roles at Sky
You’ll gain a real insight into the mind of consumers up and down the country. The scale of our business means we have an incredible amount of information at our fingertips. Detailed viewing insight, from a panel of 500,000 households, gives us a perspective on consumer behaviour never seen before in this sector, showing us how and when people are viewing our content.
Your job will be to make sense of that data and help to deliver sound, evidence-based decisions that help us market more effectively, win new customers and keep the ones we have. This means you’ll have the opportunity to work with a host of leading brands, as well as external partners to take your career to the next level.
Analytical, decisive and client-focused, you could come from a number of backgrounds ranging from insight, media planning and campaign execution to reporting and consultancy. Wherever your skills lie, you’ll be working in a fast-paced and ever-changing environment where innovative thinking and flexibility are essential.
So if you want to work in a team that’s at the forefront of consumer behaviour and innovation, find out more about the roles we offer below.