How our programme works and your key responsibilities
During your first week, you’ll be enrolled into a tailored Marketing Bootcamp to learn the basics of marketing and key skills to succeed in this field. Following this, your first year will be spent in one of three Marketing teams (TV Products, Broadband or Mobile). The second year of your programme will be spent doing two six month rotations in Digital Marketing (Digital Strategy or Online Trading).
Marketing (Year 1)
Deeply embedded in the brand, you’ll get an understanding of everything there is to know about our products in order to gain new customers and keep existing ones too. You’ll also help ensure our products are commercially viable and exactly what our customers want.
You’ll gain an understanding of multiple marketing channels including Email, DM, Radio, Press, TV and Digital Display working with our creative agencies to execute end to end Marketing Campaigns for your assigned products. You’ll need to be monitoring performance on an ongoing basis and ensuring the campaign stays on budget and on target.
The Marketing teams are highly ambitious, driven and dynamic and the diversity of the role itself will give you a well-rounded set of skills to take forward in your career.
Digital Strategy (Year 2)
You’ll learn about developing digital marketing communications, gain an understanding of multiple digital media channels, predominantly display advertising, video and native (including social). You’ll work closely with our media planning and buying agency to ensure the highest standards are met across our activity. The team is highly ambitious, driven and dynamic and prides itself on driving the development of world-class approaches to Digital Marketing.
Online Trading (Year 2)
You’ll learn to find opportunities to cross sell and upsell TV bundles and mobile packages to our existing customer base via the online e-commerce site. You’ll need to prioritise activity that will deliver the best results. Focussing on driving core customer experience and revenue to the business. You’ll be working with Internal and external stakeholders (legal, brand, product teams, finance, e-experience, procurement, creative agencies) to ensure any new offers or creative are approved and launched in a timely and cost efficient manner.
Qualification achieved: PR and Communications Apprenticeship Standard
- Highly ambitious and driven, with a passion for Marketing and a willingness to learn more about the industry
- Excellent communication and team working skills
- Able to work in a fast paced environment
- Able to pick things up quickly and work well under pressure
- Experienced in using Excel and Powerpoint
- Minimum of 5 GCSEs A* – C (including English and Maths) plus achieved or studying towards 2 A-Levels (or equivalent)
Happy to talk flexible working.
It’s our people that make Sky Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.
If you are successful in your application for this role, your appointment will be subject to receiving a positive outcome from your Criminal Record Check.
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