Rob, Head of Commercial Strategy & Business Development at NOW TV talks career development

The people behind sky posted on 14 Jul

"Taking yourself out of your comfort zone is a great way to learn and develop."

Sky Careers

Name: Rob Poderoso

Job title: Head of Commercial Strategy & Business Development

What area of NOW TV do you work in? I work in the Strategy & Propositions area and lead the Commercial Strategy & Business Development team. Some of the areas we look after include distribution, apps on our very own NOW TV devices and the management of commercial & strategic partnerships. Basically, making NOW TV available and visible to more and more people so we can continue to share the WOW of brilliant TV!

What do you love most about your role? Too many things to list! However, if I had to pick one it would be building our commercial & strategic partnerships which are essential to long term success.

What’s the best thing about working at NOW TV? Being part of a dynamic and ambitious team that relentlessly focusses on our customers to offer them a world-class streaming entertainment service.

Take us back to when you were little, and tell us what you wanted to be when you grew up? To be a professional sportsman, a doctor, or a pilot!

Give us a short rundown of what your day looks like, from waking up to heading home: I usually get the train into the office which is an opportunity to watch the occasional box set, read the paper, catch up on industry news, emails and use the time to get a head start on my working day. Typically my day is a whirlwind of meetings that can cover a complete variety of topics ranging from planning for a particular commercial deal or project, 121s, meetings with partners, or collaborating with colleagues at Sky.  I try to work flexibly whenever possible, including utilising my commute to make it home to see my kids before bedtime. One of the great things about working for NOW TV is we are creating a culture where people are judged on performance and output, with the flexibility to work where and when you want.

What is your top tip for someone looking to ‘move on up’ in their career? Be open to lateral moves and look for opportunities that take you out of your comfort zone to support your development and to broaden your experience.

Who has inspired you most in your career and why? I’ve taken great inspiration from quite a few people, including one of my best mates who was a fast rising pro-footballer who unfortunately suffered a major injury that meant that career path was no longer a long term option. His relentless positivity and ability to adapt enabled him to create something brilliant out of his situation by launching a successful football academy that inspires and develops young talent. His story always reminds me that there is always something positive to be gained out of any situation, it’s just up to you to find it and go make it happen!

Tell us about a project or time where you were working at 110%, and how did it feel to complete it? We recently extended our long term partnership with an important content partner. We had a tight deadline to hit and everyone had to work flat out to get the deal finalised in time. Signing on the dotted line was hugely satisfying as it secured a fantastic range of new content for our customers to enjoy.

What’s the most useful bit of feedback you’ve received? Being encouraged to trust my own judgement, to take calculated risks where necessary to drive the business forward and not be afraid to make (and learn from) mistakes.  

One thing that has surprised you about working at NOW TV? The open and honest culture where feedback is embraced to ensure we never stand still and drive continual improvements. That makes NOW TV a great place to be!