Lead Analyst Griselda talks about what she loves the most about her role and team
“IDS NowTV is one of the best teams I‘ve worked with – the projects, culture, people and atmosphere are fantastic!”
Name: Griselda Dias
Job title: Lead Analyst
What area do you work in? NOW TV - Insight and Decision Science supporting our targeting and decisioning across our customer journeys.
What was the content of the project you worked on? I worked on a proof of concept to create an algorithm, which generates the top 5 personalised boxset recommendations for NOW TV customers. These recommendations were tested via email channel to increase engagement in active entertainment base and win back previously churned customers.
Why was the experience on this particular project worthwhile? This project gave me the opportunity to be involved in the end-to-end process and collaborate with multiple teams. It was a complex piece of work which involved creating the model, conducting staff tests, discussing implementation with different teams, identifying the risks and ways to mitigate those risks and evaluating model performance. The breadth of knowledge and understanding that I gained through this project is extremely valuable since it has broadened my perspective and approach towards future projects.
If this project was in addition to your BAU, how did you manage your workload? I managed my workload by prioritising tasks and setting expectations regarding timelines/project output.
Who were the main stakeholders? Customer Marketing team and Win-backs team
What did you enjoy most about this project? I enjoyed the freedom of expressing my ideas and opinions. I felt empowered that I was part of the decision-making process and I could add value (in my own space), which kept me motivated throughout the project.